Chris Lloyd

Instrumental part of BodyAmror (Acquired by Coca-Cola, 2021) brand launch in Southern California.

Part of venture-stage business development team at ZipRecruiter responsible for meeting the corporate revenue targets which led to a successful exit (IPO on NYSE, 2021).

Oversaw several aspects of business development for the successful U.S. launch of a SaaS product comprising a web app and mobile app (Android and IOS) as a contract consultant. Greater than 2,000,000 app views, 10,000 downloads, 500 business accounts, and 200 5 star reviews on Apple and Android app stores were achieved during project term.

Worked alongside 2 multinational branding agencies to fulfill a digitally integrated experiential marketing program for an industry leader in the probiotic beverage space which increased brand awareness by amassing greater than 1,000,000 impressions between event activation and digital media channels.

Managed PepsiCo experiential marketing program for 2022 Snapdragon Stadium events to generate over 3,000+ consumer impressions per event with the goal of increasing stadium beverage sales.

Oversees full-cycle digital asset management for a celebrity beauty brand which has grossed greater than $2,000,000,000 in revenue.

Facilitated regional marketing and sales support for the nationwide retail launch of a consumer product in the personal care vertical.

Supported CPG startup in acheiving greater than 150% year over year revenue growth during FY2022 fiscal year and double digit growth in FY2023.

Oversaw the retrieval of recalled product for a global food manufacturer, managing a weekly budgets in the ranging from $10,000 - $50,000.

Executed GTM strategy for spirits industry client leading to interstate distribution across 20 + states by developing a proprietary outbound marketing campaign to effectively target c-level stakeholders across 300 + distributors across all major US alcohol distributors.

Develop content for multinational and startup consumer brands

Partner with multimedia production vendors to streamline the creation of corporate-grade digital assets for multicultural audiences

Develop network of media distribution partners

Develop proprietary IP of digital media properties

Designs, implements and manages digital systems to automate operational processes and increase organizational efficiency for clients

Develops proprietary market research and go-to-market strategies for clients as drivers for revenue growth

Develops and maintains network of domain specific specialists to facilitate individual components of strategic initiatives for client projects

Develop and maintain client-portal web application used to manage all aspects of client management

Manages budgets and timelines for projects

Builds and maintains strategic relationships with key executives

Increases clients' brand visibility through strategic marketing campaigns

Interfaces with board to develop strategic initiatives and report on operational performance

Made meaningful contributions to the pre-IPO stage revenue growth of the company

Managed over 250 accounts of various sizes and industry verticals throughout North America

Advised accounts on platform-specific and industry-wide best practices regarding the talent acquisition process

Responsible for increasing net monthly recurring revenue of accounts in accordance with ambitious corporate sales forecasts

Used sales and marketing automation tools effectively manage relationships with a high volume of stakeholders

Reviewed income statements and documentation of expenditures to determine forms needed to prepare tax returns

Furnished taxpayers with sufficient information and advice to ensure correct tax form completion

Assisted in tax preparation for corporate and personal tax filings for over 300 clients including individuals and small businesses

Prepared books and financial statements on an ad hoc basis

Liaised between staff CPAs and their clients to ensure effective communications

Assisted in the launch of BodyArmor branded beverages in the Southern California market as a member of the inaugural summer market development intern team

Supported sales for sports beverage product in over 40 existing accounts

Increased customer base by over 25% by creating relationships with store owners, managers, and other relevant stakeholders

Demonstrated product outside of existing retail locations; increasing sales volume over 500% for respective stores

Collaborated with other members of sales and marketing departments, as well as third-party distributors to facilitate company goals.